In a world where digital tools and remote work are everywhere, traditional face-to-face sales often get left behind. But a company called Siro is changing that.
Siro just raised $50 million in Series B funding, led by SignalFire and supported by big names like 01Advisors, StepStone Group, CRV, Fika Ventures, and Index Ventures. This money will help Siro grow its team and make its product even better.
What Does Siro Do?
Siro is an AI-powered app designed for salespeople who meet customers in person—whether it’s at a home, a shop, or a construction site. Here’s how it works:
- Sales reps use the Siro mobile app to record their in-person conversations.
- The app’s AI listens to those conversations, then provides smart insights.
- It finds important sales moments, coaching tips, and ways to close more deals.
Real Results from Real Teams
Teams using Siro have reported:
- 36% more sales closed
- 30% lower employee turnover
- Training time cut by 10 times
This shows that using AI in traditional sales can make a big difference.
Why This Matters
Wayne Hu from SignalFire said it best: “Siro is unlocking the hidden power of face-to-face sales. It’s like discovering the dark matter of the business world.”
The Story Behind Siro
Siro was started in 2020 by Jake Cronin, who was once a top sales rep himself. After working at McKinsey, he wanted to create tools that help people turn sales into a path toward financial success. Now, Siro supports hundreds of businesses in industries like home improvement, beauty clinics, and wholesale supply.
What’s Next?
With this new funding, Siro plans to:
- Grow its engineering and customer success teams.
- Add more AI features.
- Help more people become successful in face-to-face sales.
Final Thoughts
Siro is proving that AI isn’t just for tech companies—it’s also a game-changer for real-world sales. As AI keeps growing, tools like Siro can help everyday businesses thrive.